Standard licensing allows businesses to use, distribute, or sell a product under clearly defined terms. Typically, it involves a straightforward agreement where users pay a fee—either one-time or recurring—and gain access to the software or product. This type of license often comes with specific guidelines on usage, modifications, and redistribution. It’s usually non-exclusive, meaning the same product can be licensed to multiple users under similar conditions.

Embedded partnership licensing goes beyond the typical licensing model by enabling businesses to integrate the licensed software or technology directly into their own products. This creates a seamless, customized solution tailored to their specific needs. Often, these agreements include revenue sharing, co-marketing, or joint development efforts, fostering a more collaborative relationship. This type of licensing can be exclusive, offering unique rights that set your product apart in the market.